How To Create More Engagement On Instagram

How to Get More Followers on Instagram: 10 Reliable Ways to Grow Your Audience

Instagram can be a highly targeted, visual digital marketing platform for your brand, as well as a way to establish a loyal following that grows with your company.

In fact, over 500 million people use Instagram every day, making it one of the most popular social media platforms.

However, much like any other social network, there are appropriate, inappropriate, and creative ways to use it.

Key Statistics for Instagram

There are 1.074 billion Instagram users worldwide in 2021
The average post on Instagram contains 10.7 hashtags
71% of the billion monthly active users on the Instagram app are under the age of 35
Instagram users spend an average of 53 minutes per day

In this post, we will show you how to most effectively use Instagram to increase engagement and grow a massive following over time — one that's full of real fans, not inactive fake accounts.

Use the Right Instagram Hashtags

Your Instagram goal is to keep your current audience engaged while also boosting the number of genuine followers. Posting new, intriguing, and engaging photographs will satisfy the first condition, but hashtagging your photos will become increasingly important as your business grows. Hashtagging your photos allows anyone looking for those specific terms to quickly find them.

So, How do you go about deciding which hashtags to use?

Certain hashtags are preferred by Instagram users over others, just as they are on Twitter and other social media sites. When you add famous hashtags in your photographs, you're much more likely to reach new users and get discovered.

Use the Right Filters On Instagram

More than just keyword hashtags are worth paying attention to. Certain photo filters are more popular than others among Instagram users. If you utilize these preferred filters, your engagement may suffer. Here are the 10 current most popular filters on Instagram according to Iconosquare:

Normal (No Filter
Clarendon
Juno
Lark
Ludwig
Gingham
Valencia
X-Pro II
Lo-fi
Amaro

Post on Instagram At The Right Times

In addition to employing the best filters and adding relevant hashtags, you should think about the timeliness of your posts.

As a targeted strategy, examine what has and has not worked for you in the past. Go to IconoSquare's optimization area to get a thorough analysis of your posting history vs. engagement. This report will also highlight the best times of day and days of the week to publish.

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Pay For Sponsored Posts And Product Reviews

All of your targeted account sharing is great, but if you really want to make an impact, you should use Instagram influencer marketing to reach a wider audience.

To begin, make a list of important accounts in your niche. For example, if you're selling cosmetics, you should target popular beauty bloggers. You could already be following these accounts, but if you aren't, you'll have to look for them. Using Webstagram (as previously mentioned) and searching for some of the closest hashtag terms from the beginning of this article is one of the more effective techniques. When you search for keywords on Instagram, it displays not only relevant terms but also the top Instagram accounts that use those terms.

Use Geotags On Instagram For Local Discoverability

If you're selling a unique and original product, though, you might want to consider sending it to them for review and posting. The stronger the engagement and response, the more natural and less advertisement-like the image.

Many influencer marketplaces can connect you with influencers that have a high engagement rate (likes and comments relative to follower number), rather than those who have a large following.

Organize Your Stories Into Highlights

When a potential follower comes on your profile, you just have a few seconds to persuade them to do so. Using your profile's "Highlights" function to organize your Instagram Stories in a way that expresses what your account is about is one approach to do this. Highlights can be utilized to give Stories a second life and motivate others to follow you so they don't miss out on future Stories because Stories have a 24-hour lifespan.

Highlights From A Story Can Be Utilized To make trailers that give a taste of your account's content.

Organize your Stories into themes (for example, countries you've visited for travel accounts).

To describe your things, use photos and videos.

To market your products, use swipe-up links (you need at least 10K followers and an Instagram Business account to do this with your Stories)

Ask For More Followers

It may sound self-evident, but it's worth repeating: don't be afraid to urge your audience to follow you from time to time.

In the same way that YouTubers encourage their viewers to follow them at the end of their videos, you can ask people to follow you for more material. People may enjoy what you publish on Instagram, but they may need some convincing before following you. You may merely need to remind users of a platform that they can subscribe to receive further information in the comments of a post. This can be done in your captions or in your video by pitching what your viewers will get if they follow you or teasing upcoming content that they won't want to miss.

Hop-On Trends For more Followers

When the chance arises, aligning your content with current events or hashtags may help to increase discoverability and engagement.

For example, if you use the right method to ride the wave of a popular topic or event, such as a holiday, you can increase your engagement and reach. Take part in one of the many hashtag holidays, such as #NationalCoffeeDay (falling on October 1st in 2018). Make a calendar entry for crucial occasions so you can plan ahead and develop content. Make an effort to offer value to the discourse, and if you're unsure, consider whether your target audience is interested in the trend.

Be Consistent With Your Instagram Posts

Maintain a consistent posting schedule to combat this. To avoid spam, brands should publish no more than a few times per day, but whatever your rhythm is, stick to it. Approximately 200 million Instagram users log on every day, so try publishing a few times throughout the day to reach a bigger audience.

In reality, planning applications have conducted their own study into the ideal times to post to Instagram, identifying the optimum times to publish for a variety of sectors. Alternatively, for the ideal times across all topic areas, you may follow the research on Instagram itself. Following the above routine will help you provide a consistent experience for your followers and keep them engaged.

Use the Instagram Tools At Your Disposal

It may sound self-evident, but it's worth repeating: don't be afraid to urge your audience to follow you from time to time. In the same way that YouTubers encourage their viewers to follow them at the end of their videos, you can ask people to follow you for more material. People may enjoy what you publish on Instagram, but they may need some convincing before following you. You may merely need to remind users of a platform that they can subscribe to receive further information in the comments of a post.

Conclusion

In this post, we talked about the most effective ways to use Instagram to build a targeted following, but it's not always a numbers game. As with any social network, the most successful strategy overall is to be authentic and social.